One Tough Cookie: Desiree Perez

Desiree Perez is one of the leading businesswomen in the entertainment industry today. She is the COO of her own company called Roc Nation. She founded the company in 2008 and works with some of the biggest names in music today. She has a friendship with rapper and business mogul Jay-Z that has lasted more than twenty years. One thing that a person should know about Desiree Perez is that she is a very tough negotiator. She has orchestrated some of the biggest music deals in recent years and she makes absolutely sure that deals are fair for everyone, not just herself.

She has negotiated contracts with Rihanna and Beyonce. She also knows how to get the deal done when it comes to businesses as well.In the past year, she negotiated a two hundred million dollar deal between TIDAL and Sprint. TIDAL is one of the companies that helped release Jay-Z’s latest album 4:44. The deal worked out well for both sides when the album was certified platinum before the official date of release. She also created a new contract between Jay-Z and Live Nation which is a part of Roc Nation for two hundred million dollars.

It is a long-term deal that will keep them together for years to come. Taking on big deals like this is the bread and butter for Desiree Perez. Getting the big deals done when it counts has put Desiree Perez on the fast track to success and placed her as one of the top women in the music industry today. Is it any wonder that Billboard named her one of the top executives from last year? People should not be surprised at how powerful she is. She is one tough cookie that knows how to get a deal done for her clients.

ROC Nation’s Desiree Perez does not Approve of Music Industry Sexism

Desiree Perez might not be a household name, but she is a well-known music industry insider. She is the COO of Roc Nation that belongs to rapper/mogul Jay-Z. This powerhouse lady is second in command of Jay-Z’s empire. She has been with Jay-Z since 2009 and has helped to forge his business empire that expands across the world.Desiree not only helps to manage Jay-Z’s enterprise she also works with his artists. A-List music entertainers such as Big Sean, J. Cole, DJ Khaled, T.I. and Meek Mill are some of the most popular names on the Roc Nation roster. However, top industry female performers such as Rihanna, Shakira and Rita Ora are just as important.

As a matter of fact, Rihanna is arguably Roc Nation’s top earning entertainer. The company also manages athletes. They even have Skylar Diggins-Smith a WNBA champion. The female entertainers at Roc Nation has really helped this company to produce great products for musical consumers.When the Recording Academy’s President, Neil Portnow, made a comment about female artists stepping up – it sent shockwaves through the music industry. Portnow’s remarks were made at the 2018 Grammys to address the fact that few female artists won awards in relation to men. There is now an investigation being conducted to see if the Grammy’s are being sexists.

In the meantime, high-powered female executives and music industry leaders wrote a letter to the Recording Academy board. The letter summed up the fact that sexist ideas and barriers are out of touch with the industry and with society. On the surface, Perez has not dealt with any sexist related set backs during her career.However, she knows that they exist. She realizes that the music industry is dominated by males and that women might not get a fair chance to compete or advance in this arena. Perez’s signature on this letter ensures that she stands behind women’s equality and rights within the music industry.