One Tough Cookie: Desiree Perez

Desiree Perez is one of the leading businesswomen in the entertainment industry today. She is the COO of her own company called Roc Nation. She founded the company in 2008 and works with some of the biggest names in music today. She has a friendship with rapper and business mogul Jay-Z that has lasted more than twenty years. One thing that a person should know about Desiree Perez is that she is a very tough negotiator. She has orchestrated some of the biggest music deals in recent years and she makes absolutely sure that deals are fair for everyone, not just herself.

She has negotiated contracts with Rihanna and Beyonce. She also knows how to get the deal done when it comes to businesses as well.In the past year, she negotiated a two hundred million dollar deal between TIDAL and Sprint. TIDAL is one of the companies that helped release Jay-Z’s latest album 4:44. The deal worked out well for both sides when the album was certified platinum before the official date of release. She also created a new contract between Jay-Z and Live Nation which is a part of Roc Nation for two hundred million dollars.

It is a long-term deal that will keep them together for years to come. Taking on big deals like this is the bread and butter for Desiree Perez. Getting the big deals done when it counts has put Desiree Perez on the fast track to success and placed her as one of the top women in the music industry today. Is it any wonder that Billboard named her one of the top executives from last year? People should not be surprised at how powerful she is. She is one tough cookie that knows how to get a deal done for her clients.