Desiree Perez might not be a household name, but she is a well-known music industry insider. She is the COO of Roc Nation that belongs to rapper/mogul Jay-Z. This powerhouse lady is second in command of Jay-Z’s empire. She has been with Jay-Z since 2009 and has helped to forge his business empire that expands across the world.Desiree not only helps to manage Jay-Z’s enterprise she also works with his artists. A-List music entertainers such as Big Sean, J. Cole, DJ Khaled, T.I. and Meek Mill are some of the most popular names on the Roc Nation roster. However, top industry female performers such as Rihanna, Shakira and Rita Ora are just as important.
As a matter of fact, Rihanna is arguably Roc Nation’s top earning entertainer. The company also manages athletes. They even have Skylar Diggins-Smith a WNBA champion. The female entertainers at Roc Nation has really helped this company to produce great products for musical consumers.When the Recording Academy’s President, Neil Portnow, made a comment about female artists stepping up – it sent shockwaves through the music industry. Portnow’s remarks were made at the 2018 Grammys to address the fact that few female artists won awards in relation to men. There is now an investigation being conducted to see if the Grammy’s are being sexists.
In the meantime, high-powered female executives and music industry leaders wrote a letter to the Recording Academy board. The letter summed up the fact that sexist ideas and barriers are out of touch with the industry and with society. On the surface, Perez has not dealt with any sexist related set backs during her career.However, she knows that they exist. She realizes that the music industry is dominated by males and that women might not get a fair chance to compete or advance in this arena. Perez’s signature on this letter ensures that she stands behind women’s equality and rights within the music industry.